William Backer - Created TV Ads

William Backer spent his career developing some of the most iconic television ads. It began in 1971 with an ad for Coca Cola featuring a chorus singing "I'd Like To Buy The World a Coke". It became a cultural icon.

He also developed the "Miller Time" theme as well as the Miller Lite "Tastes Great, Less Filling" banter. Lowenbrau beer featured his "Here's to friends, tonight is kind of special".

Backer died On May 15, 2016 after complications for colon cancer surgery. He was 89.

He spent many years working on ads for Coke, Buick and Exxon before he started his own company in 1979.