Bob Cook was featured in a television spot for VISA during the NFL season. He was shown, along with three other fans, in the "Never Missed a Super Bowl" ad. The men had been to all previous 44 Super Bowls.
They commented about the extreme measures they had taken over the years to attend the game. Mr Cook fell ill shortly before the game this year and ended up watching his beloved Packers from a hospital bed in Milwaukee.
Mr Cook died on February 10, 2011 at the hospital from a blood infection at the age of 79.
He was the former owner of "Bob Cook's Vagabond Travel Service" in Brown Deer, Wisconsin.
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