Edie Stevenson spent her career as a copywriter for print and television ads. Her biggest hit was the "Mikey, He likes It" spot that she did for LIFE cereal in 1973.
The ad became a staple on television throughout the 70's and 80's and was selected in 1999 by TV Guide as number 10 in a list of the top 50 commercials.
Ms Stevenson, 81, died on December 19, 2001 at an assisted living facility in Westport, Mass. from complications resulting from Alzheimer's Disease.
She landed a job as a junior copywriter after her divorce in 1966. She also worked on commercials for Volkswagon, Cutty Sark scotch and Smirnoff vodka.
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