Thursday, July 23, 2009

John Barry - Marketed WD-40

John Barry, 84, former CEO of WD-40 Co. died on July 3, 2009 in LaJolla, California. He started working for a company in the 1950's that was trying to produce a rust-preventer for missiles. The product was used to prevent corrosion on the outer layer of the rockets.

The product worked so well that employees stated to take cans of it home for personal use. The WD stood for "water displacement" and the 40 was in reference to the 40th attempt at making the final product.

Mr Barry changed the name of the company to WD-40. Initially the product was sold by salesmen traveling between hardware stores. Sales continued to mushroom for the product. Today the company has $300 million in sales in over 160 countries.

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