Jerry Dior - Logo Designer

Jerry Dior was a free-lance artist who worked on designing packaging for various companies including Nabisco, Kellogg's and Howard Johnson's. His most well known work was the logo for Major League Baseball in 1969 to commemorate 100 years of the game.

The trademark has remained unchanged over the years. Fans see it all the time on all player uniforms, hats, jackets, sanctioned merchandise and anything else dealing with the corporate identity of baseball. It prompted other sports to create their own logo.

Dior was paid a flat fee for his work and never got any royalties. Many of his designs changed over the years, but MLB stayed the same.

Mr Dior died on May 10, 2015 at his home in Edison, NH. He was 82.